Challenge -Located in Washington State’s North Cascade Mountain range, the Methow Valley’s economy is primarily driven by agriculture, forestry and tourism. Recent development pressures threatened the region. Imagine the Methow Campaign for Conservation was a special fundraising effort led by the Methow Conservancy to permanently protect the best working soils, habitats and views in the Methow Valley.

Solution - GA Creative designed a distinct campaign identity to connect with a diverse audience of prospective donors. The distressed antique font, natural color palette, textured block graphics, leaf as a background element and the introduction of people sharing their love of the Methow Valley resulted in compelling and stand-out communications.

Outcome - Exceeding its goal of 1,000 donations, and raising more than $20 million in public and private funds and the value of donated conservation easements, the impact of the Imagine the Methow Campaign is just beginning with more than 28 conservation projects completed to date with support from this campaign.