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May
26th |  |
Jan Sheeley | COMMENTS (0) |
The story sounds all too familiar, a great local product that tastes great and everyone loves, but without greater public awareness outside of the Northwest.
Apr
12th | |
Jan Sheeley | COMMENTS (0) |
As a sponsor of the most recent PSAMA Healthcare SIG event, GA Creative offered the healthcare marketers attending the opportunity to test their marketing know-how through a fitness survey and be automatically entered to win a Flip video camera.
Apr
1st |  |
Julie Burke | COMMENTS (0) |
"Often we're tasked as marketers to help customers find their voice, to tell their story. What's often challenging is that they can't necessarily break it down to the one key takeaway..."
Feb
23rd |  |
Marlice Gulacsik | COMMENTS (0) |
"Could the reading of fiction, rather than medical journals, be a doctor's best avenue for understanding the human condition? One doctor thinks so..."
Feb
16th |  |
Karen Axtell | COMMENTS (1) |
"Walking down the street today, I saw a guy advertising "Guns & Ammo" for a discount gun shop...Later, I saw an email from the Brady Campaign, urging folks to sign a petition encouraging Starbucks to bar the open carrying of guns in its stores..."
Feb
10th |  |
Rebecca Songer Laughlin | COMMENTS (0) |
"The real winners in the Sunday afternoon "ad-bowl" weren't necessarily advertisers with the biggest budget or marquee agency. Rather, early reports suggest that some of the most memorable commercials were by consumers, or produced by sponsors..."
Jan
28th |  |
Amy Polansky | COMMENTS (0) |
From bricks to candy bars, from flip phones to touch-screens, the evolution of the cellular phone has had a profound impact on the way we communicate with each other, the ways in which we conduct our daily lives and how we function within society.
Jan
22nd | |
Julie Burke | COMMENTS (0) |
It didn't take long for Accenture to unveil a new ad campaign building on the one that launched with Tiger. A natural direction?
Jan
19th | |
Jan Sheeley | COMMENTS (0) |
"I spent a very entertaining evening at Seattle's School of Visual Concepts earlier this month absorbing terrific information from two local executives, Arik Abel and Kirk Mastin, both from Seattle-based user-generated video-powerhouse Zooppa."
Dec
8th | |
Jan Sheeley | COMMENTS (0) |
"Twitter was good to me...I saw an early tweet invitation to the latest Seattle marketing event and was able to grab one of the few seats left at the new Social Media Breakfast Seattle Club."
Dec
1st | |
Karen Axtell | COMMENTS (0) |
"A successful marketing fiasco. Sounds like an oxymoron, but that seems to be the case for Kraft Foods Australia..."
Nov
11th | |
Rebecca Songer Laughlin | COMMENTS (0) |
"Consumer control over the advertising they view and filter, together with greater expectations for creativity around traditional ads, will drive demand for targeted, sophisticated brand storytelling and experiences..."
Nov
10th |  |
Jeff Welsh | COMMENTS (1) |
"CTR results are not the best metric to evaluate a campaign's performance. Non-clicked ads still have significant impact on consumers and can generate substantial lifts to website traffic, trademark search queries, and online and offline sales..."
Nov
5th | |
Karen Axtell | COMMENTS (1) |
"Using renewable and/or recyclable resources as the basis for products is better for our health and the environment. So here's to designing not new things, but better things."
Nov
4th | |
Jan Sheeley | COMMENTS (1) |
"We believe that the easiest way to change people's behaviour for the better is by making it fun to do." -- Rolighetsteorin If you haven't seen this viral video from
Rolighetsteorin's YouTube page yet, you don't know what you're missing out on!
Oct
22nd | |
Julie Burke | COMMENTS (2) |
"Why don't I care that Breast Cancer Awareness Month is a marketing strategy from Astra Zeneca, makers of breast cancer drug Tamoxifen? It's helped raise the discussion."
Oct
20th | |
Marlice Gulacsik | COMMENTS (3) |
"Most of the time I zap all the e-news that shows up in my mailbox, seeking balance in the online/offline juggling act..."
Oct
15th | |
Karen Axtell | COMMENTS (2) |
"On an episode of Curb Your Enthusiasm, Larry David is never able to use a new GPS system because he can't get it out of the package. He buys a box cutter to solve the problem, only to find that he can't get it out the package either..."
Oct
7th | |
Jan Sheeley | COMMENTS (1) |
"GA was an exhibitor at the Microsoft vendor showcase this year, having been in the program for 13 years. We took the theme "Night of the Living Deadline," distributing ghoulish posters, modeling bloody and devilishly designed custom t-shirts..."
Oct
5th | |
Amy Polansky | COMMENTS (0) |
"What's scary to me about the loss of this iconic magazine is that it reflects a growing change in the way people consume information that the magazine and newspaper industry are not positioned to adapt to..."
Sep
28th | |
Amy Polansky | COMMENTS (0) |
"It's all about maximizing opportunities with social media. Even if it's a bit scary and unpredictable, businesses cannot afford to ignore the influence and widespread usability of social media tools..."
Sep
25th | |
Amy Polansky | COMMENTS (0) |
Here's your social media tid-bit for the week: some clarification, if you will.
Sep
24th | |
Amy Polansky | COMMENTS (1) |
"Warren Sukernek, Director of Content Marketing for Radian 6, gave a killer presentation last night for the PSAMA. He shared his own experience of finding a new job via social media, as well as ways to fine-tune your personal brand..."
Sep
11th | |
Amy Polansky | COMMENTS (0) |
"It sounds simple, but it's something that many don't think of when updating their Facebook profile (not to mention their page, cause or group)..."
Aug
25th | |
Rebecca Songer Laughlin | COMMENTS (0) |
"In the interests of high client satisfaction, high-caliber creative, and on-time and on-budget results, here are three warning signs that your project or campaign may come off the tracks..."
Aug
21st | |
Amy Polansky | COMMENTS (0) |
"One way to find blogs that interest you, and also increase the visibility of you own blog, is to register with Technorati..."
Aug
11th | |
Rebecca Songer Laughlin | COMMENTS (1) |
"At last month's GA-sponsored social media and healthcare event we conducted an informal survey of event participants about their business usage of social media..."
Jul
31st | |
Rebecca Songer Laughlin | COMMENTS (0) |
Patient-focused communications - it certainly sounds like a no-brainer. What else would you focus on? But for the 60 healthcare professionals the message was well-received... read more
Jul
30th | |
Amy Polansky | COMMENTS (0) |
Social media is all about sharing information and expanding the perspectives and insights your organization can draw upon. At our event this past Monday, extremely valuable information and experiences were shared by our three speakers... read more
Jul
27th | |
Jan Sheeley | COMMENTS (0) |
Today was our "Taking the Mystery Out of Social Media: Strategies for Healthcare Marketing" seminar. What a turn out! 60 attendees from 23 different health organizations in downtown Bellevue... read more
Jul
14th | |
Jan Sheeley | COMMENTS (0) |
"Most corporate websites, blogs and microsites lack stickiness. They are just online locales to promote goods and services - in essence, digital online brochures that once reviewed and indexed are forgotten..."
Jun
24th | |
Karen Axtell | COMMENTS (4) |
"Recently on "How I Met Your Mother," the main character Ted, introduces his friend Barney to his "Murtaugh List," a list of things he's too old to do. The name comes from Lethal Weapon's veteran police officer Roger Murtaugh..."
Jun
23rd | |
Julie Burke | COMMENTS (1) |
"Sometimes when you work in advertising you'll get a product that's really garbage..."
Jun
15th | |
Julie Burke | COMMENTS (1) |
"Microsoft meets the Apprentice in It's Everybody's Business, an online reality series launched today featuring business consultant and former GE CEO Jack Welch and his wife Suzy..."
Jun
8th | |
Marlice Gulacsik | COMMENTS (1) |
"I couldn't pass up the AMA conference in Portland: a rich mix of social media, mobile marketing, trend watching and branding..."
May
15th | |
Jan Sheeley | COMMENTS (8) |
"This year, the Puget Sound Chapter of the American Marketing Association (PSAMA) has put together an all-star line-up of speakers including representatives from XBOX, the Seattle Sounders, and Dove..."
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