Healthcare marketing is a personal passion of mine (I was once a Radiographer in the UK). To keep involved in that community, I am co-chair of the PSAMA Healthcare Special Interest Group with Regina Szyszkiewicz from Ten People Talking. At the end of March, Regina and I were delighted to host a healthcare luncheon featuring speaker David Perry, who is Vice President of Marketing and Communications for Seattle Children's.
David's' presentation, From Dog Food and Desktop Publishing to Health Care: Reflections, highlighted his past experiences, observations and lessons learned from a marketing career that started with consumer packaged goods, moved into high tech and ultimately ended in health care. If you are interested in seeing David's presentation and are a member of the PSAMA, his slides are available at www.PSAMA.org.
As a sponsor of this event, GA Creative offered the healthcare marketers attending the opportunity to test their marketing know-how through a fitness survey and be automatically entered to win a Flip video camera.
We are now pleased to announce the winner - Diana Olsen, Marketing & Community Relations Manager for HealthPoint, an organization that provides medical and dental care at 12 King County locations.
If you are interested in testing your own skills or seeing what the fitness marketing best practices demonstrated, visit www.healthierCommunications.com. While we can't put your name into the hat for the Flip, you can still have fun testing your knowledge!
Also, become a fan of the PSAMA Healthcare SIG Facebook page to find out the latest and greatest healthcare marketing information!
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