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GA Creative blog

 
Jan
22nd
From Tiger to elephant

Julie Burke

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It didn't take long for Accenture to unveil a new ad campaign building on the one that launched with Tiger. A natural direction? Move away from high performance metaphor on the golf course, and take it back to nature.

 

Elephant

 

This safe and playful campaign features loveable creatures include an elephant on a surfboard with a headline "Who says you can't be big and nimble". But will this be enough to separate the brand from a golf icon?



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