Whether it's finding useful and accurate information about specific health topics, getting recommendations for healthcare providers from people I trust, moving to online medical records, finding support from others facing similar health concerns, or keeping up to speed on family and friends who are battling serious health issues, I want to be empowered to make informed decisions about my healthcare.
61% of adults look online for health information and 20% of those adults, or "e-patients," have actively contributed to online health discussions - from posting comments or information about health on blogs or forums, to sharing photos or videos about health issues to reviewing doctors and hospitals - according to Pew Internet Research.
This number will only continue to go up as patients, providers, researchers, policymakers and fundraisers tap social media to research, discuss, educate and empower a new era in healthcare.
So how do those in the healthcare industry become part of the conversation? We've been exploring this topic and seeking out success stories among healthcare leaders. I'm thrilled that my co-worker Jan connected with Lee Aase, Mayo Clinic's manager for syndication and social media, to come to Bellevue next week to speak to us about social media strategies for healthcare marketing.
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