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Feb
10th |  |
Rebecca Songer Laughlin | COMMENTS (0) |
"The real winners in the Sunday afternoon "ad-bowl" weren't necessarily advertisers with the biggest budget or marquee agency. Rather, early reports suggest that some of the most memorable commercials were by consumers, or produced by sponsors..."
Nov
11th | |
Rebecca Songer Laughlin | COMMENTS (0) |
"Consumer control over the advertising they view and filter, together with greater expectations for creativity around traditional ads, will drive demand for targeted, sophisticated brand storytelling and experiences..."
Sep
17th | |
Rebecca Songer Laughlin | COMMENTS (2) |
"In light of Bellevue's new place on the luxury retail map, "The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands" by JN Kapferer and V. Bastien makes for a fun, and thought-provoking read..."
Aug
25th | |
Rebecca Songer Laughlin | COMMENTS (0) |
"In the interests of high client satisfaction, high-caliber creative, and on-time and on-budget results, here are three warning signs that your project or campaign may come off the tracks..."
Aug
11th | |
Rebecca Songer Laughlin | COMMENTS (1) |
"At last month's GA-sponsored social media and healthcare event we conducted an informal survey of event participants about their business usage of social media..."
Jul
31st | |
Rebecca Songer Laughlin | COMMENTS (0) |
Patient-focused communications - it certainly sounds like a no-brainer. What else would you focus on? But for the 60 healthcare professionals the message was well-received... read more
Jun
9th | |
Rebecca Songer Laughlin | COMMENTS (2) |
"Now that the frenzy around the launch of Microsoft's Bing search-no, make that decision-engine has died down, I figured the timing's right to take a last-to-the-party look..."
May
28th | |
Rebecca Songer Laughlin | COMMENTS (5) |
"Hard to imagine, but Sesame Street is marking its 40th anniversary this year. What started out as a simple, though at the time revolutionary premise - could preschool children learn from a television program?"
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