| FCS Group lacked a unified identity bridging its new management consulting program and established financial practice, and tasked GA Creative with revitalizing its corporate identity to increase demand for all FCS Group consulting services. Working with the executive team, GA helped build consensus around the logo concept, ultimately creating a design that illustrates a solutions-oriented analytical approach; demonstrates multiple pieces of information narrowing in on a single, strong, clear, supported conclusion and represents innovation and forward progress. |
