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| Video is touted as the new frontier in marketing. According to Borrell & Associates, "Online video spending is forecasted to account for more than 1/3rd of all online advertising in 5 years." | |||
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| Love the airplane design; wonderfully irreverent quotes too. | |||
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| In a world where corporate social media interactions typically originate from headquarters, REI has decided to try a different track. Starting this week, it will give employees across the country the chance to use Twitter to speak on behalf of the company... | |||
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| What "As Seen On TV" advertisers are doing is something other companies should take note of. Just because consumers are watching TV, doesn't mean they aren't also using their smart phone. 66% of those surveyed conduct mobile searches while watching TV. | |||
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| Can a billboard make the world a better place? This one is not only an advertisement, but a vertical plant bed that will absorb as much as 46,800 pounds of carbon dioxide over the course of a year. Kudos to Coca-Cola and the World Wide Fund for Nature. | |||
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| As promised, I'm circling back with the scoop on the brightest teams and most brilliant ideas coming out of the UW's 14th Business Plan Competition. Last we met, the field was narrowed to the Sweet Sixteen... | |||
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| Today, the Food and Drug Administration announced significant changes to cigarette packaging, requiring tobacco companies to include explicit warnings and graphic images showing the damage smoking can cause... | |||
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| A fantastic addition to business cards, bus graphics, flyers, wheatpastes...pretty much anything... | |||
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| If you think there's nothing new under the sun, expose yourself to the UW Center for Innovation and Entrepreneurship. | |||
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| If you ever find yourself in the company of a designer and are looking for a good conversation starter, ask about their worst critique experience... | |||
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