If you want your own pair of Pajama Jeans (and you know you do), you don't want to have to get off the couch to jot down an 800 number or go to a website. And soon, you won't have to. A new technology is being developed to enable cellphones to decipher which infomercial you're watching and take you directly to the mobile site where you can buy - without the maddening inconvenience of remembering a phone number or URL.
What "As Seen On TV" advertisers are doing is something other companies should take note of. Just because consumers are watching TV, doesn't mean they aren't also using their smart phone. 66% of those surveyed conduct mobile searches while watching TV.
Heineken has capitalized on this tendency to double up on screens by building branded software that allows soccer fans to play a real-time game on their mobile device, while watching the sport on TV.
I might join soccer fans in predicting plays, but for now, I'm debating the style vs. comfort factor of denim that feels like PJs.
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