| GA Creative blog |
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| The second season of Portlandia starts tomorrow. I’m telling you now so you have enough time to watch the first six episodes from season one tonight. Sure, you might miss some sleep, but I promise it’ll be worth it. | |||
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Flea Markets. Church Bazaars. Garage Sales. Charity Stores. They all hold the promise of serendipity--the unique find that went overlooked or under-appreciated by everyone--everyone but you, the intrepid hunter. All too often, the actual events fail to deliver on the expected promise. Last weekend, while running some errands, I could not resist the beckoning call of a small A-board sign on a neighborhood street: VINTAGE RADIO SWAP MEET. I saw a parking lot full of stuff and quickly pulled over to see what was going on. |
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| While websites coupled with search engines were first to replace the Yellow Pages, smart phones are quickly becoming the tool prospects use to find services they're looking for. That means a .mobi site is critical for an improved user experience. | |||
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| In a world where corporate social media interactions typically originate from headquarters, REI has decided to try a different track. Starting this week, it will give employees across the country the chance to use Twitter to speak on behalf of the company... | |||
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| A fantastic addition to business cards, bus graphics, flyers, wheatpastes...pretty much anything... | |||
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| In a recently-launched advertising campaign from Microsoft, everyday people go "to the cloud" to accomplish their real-life tasks (finishing a work project, editing and sharing photos, you get the idea). Some of the commercials do a better job than others... | |||
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| Once you place your media buy, do you wonder who is actually seeing your advertising? Could you be wasting valuable media dollars on the wrong audience? | |||
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| The average US consumer is exposed to two million TV commercials before reaching the age of 65. That's equivalent to watching eight hours of TV commercials, seven days a week for six years. | |||
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What "As Seen On TV" advertisers are doing is something other companies should take note of. Just because consumers are watching TV, doesn't mean they aren't also using their smart phone. 66% of those surveyed conduct mobile searches while watching TV.
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| Love the airplane design; wonderfully irreverent quotes too. | |||
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