var gal = new Array(); gal[209] = new Array(); gal[209][0] = 'FCS'; gal[209][1] = '

FCS Group faced confusion about the firm’s name and the lack of a unified identity to incorporate the firm\'s new management consulting program as a well as its established financial practice.

The firm sought a revitalized corporate identity and marketing materials that would position its as a comprehensive service provider and drive awareness and demand for all FCS Group consulting services.

'; gal[209][2] = '/gallerypro/65/'; gal[209][3] = 1; gal[209][4] = 5; gal[209][5] = new Array(); gal[209][6] = new Array(); gal[209][7] = new Array(); gal[209][5][1] = new Array(); gal[209][6][1] = new Array(); gal[209][7][1] = new Array(); gal[209][5][1][1] = new Array('65_209_1_1235772011_full.jpg','Overview'); gal[209][6][1] = ''; gal[209][7][1] = ''; gal[209][5][2] = new Array(); gal[209][6][2] = new Array(); gal[209][7][2] = new Array(); gal[209][5][2][1] = new Array('65_209_1_1235772860_full.jpg','Identity'); gal[209][6][2] = ''; gal[209][7][2] = '

Working with the executive team, GA helped build consensus around the need for a more contemporary and updated logo look. The resulting design illustrates a solutions-oriented analytical approach.

It also demonstrates multiple pieces of information narrowing in on a single, strong, clear, supported conclusion. The stylized arrow also represents innovation and forward progress.

'; gal[209][5][3] = new Array(); gal[209][6][3] = new Array(); gal[209][7][3] = new Array(); gal[209][5][3][1] = new Array('65_209_1_1235772837_full.jpg','Business papers'); gal[209][6][3] = ''; gal[209][7][3] = '

The corporate identity was applied to a complete stationery package, strengthening the firm’s image through an enhanced, professional visual presence.

'; gal[209][5][4] = new Array(); gal[209][6][4] = new Array(); gal[209][7][4] = new Array(); gal[209][5][4][1] = new Array('65_209_1_1235772892_full.jpg','Marketing'); gal[209][6][4] = ''; gal[209][7][4] = '

By designing a folder and insert templates, FCS Group had the tools needed for consultants to cross-sell and communicate the full scope of services.

Drawing key messages to the top, the polished materials help sell the firm, relieving the need for one-on-one, piecemeal business development.

'; gal[209][5][5] = new Array(); gal[209][6][5] = new Array(); gal[209][7][5] = new Array(); gal[209][5][5][1] = new Array('65_209_1_1239923249_full.jpg','Website'); gal[209][6][5] = ''; gal[209][7][5] = '

The FCS website gave FCS Group an updated online presence that communicated the firm\'s capabilities, culture and passion for consulting.

User-friendly and easy to navigate, the site focuses on FCS Group’s services and accomplishments.

'; gal[209][8] = 416; gal[245] = new Array(); gal[245][0] = 'Pacific Crest'; gal[245][1] = '

Phoenix Savings Bank sought to re-brand itself to reinforce its roots and commitment to the Pacific Northwest, and position its mortgage lending unit for potential acquisition.

GA led the renaming process and creative update of the brand identity for the bank communication system. A new name and revitalized look led to the successful sale of its mortgage unit a year later.

'; gal[245][2] = '/gallerypro/65/'; gal[245][3] = 1; gal[245][4] = 5; gal[245][5] = new Array(); gal[245][6] = new Array(); gal[245][7] = new Array(); gal[245][5][1] = new Array(); gal[245][6][1] = new Array(); gal[245][7][1] = new Array(); gal[245][5][1][1] = new Array('65_245_1_1235773126_full.jpg','Overview'); gal[245][6][1] = ''; gal[245][7][1] = ''; gal[245][5][2] = new Array(); gal[245][6][2] = new Array(); gal[245][7][2] = new Array(); gal[245][5][2][1] = new Array('65_245_1_1235773145_full.jpg','Identity'); gal[245][6][2] = ''; gal[245][7][2] = '

Phoenix Savings Bank became Pacific Crest Savings - a better reflection of its office locations in the Puget Sound region and office acquisition in the Lake Tahoe, California area.

'; gal[245][5][3] = new Array(); gal[245][6][3] = new Array(); gal[245][7][3] = new Array(); gal[245][5][3][1] = new Array('65_245_1_1235773136_full.jpg','Business papers'); gal[245][6][3] = ''; gal[245][7][3] = '

A comprehensive, extensible stationery suite encompassed the needs of corporate, savings and mortgage divisions.

'; gal[245][5][4] = new Array(); gal[245][6][4] = new Array(); gal[245][7][4] = new Array(); gal[245][5][4][1] = new Array('65_245_1_1235773163_full.jpg','Marketing'); gal[245][6][4] = ''; gal[245][7][4] = '

An integrated print and direct mail campaign introduced Pacific Crest to customers and local audiences.

'; gal[245][5][5] = new Array(); gal[245][6][5] = new Array(); gal[245][7][5] = new Array(); gal[245][5][5][1] = new Array('65_245_1_1239923271_full.jpg','Website'); gal[245][6][5] = ''; gal[245][7][5] = '

The revitalized bank website incorporated the banking tools and information customers came to expect, with a fresh new look and interface reflecting the Pacific Crest brand.

'; gal[245][8] = 416; gal[244] = new Array(); gal[244][0] = 'Pacific West'; gal[244][1] = '

Pacific West, a financial services company, was transitioning from the original family of founders to a new generation of leadership.

This change was also challenged with reassuring its network of independent representatives selling investment products as broker/dealers.

'; gal[244][2] = '/gallerypro/65/'; gal[244][3] = 1; gal[244][4] = 4; gal[244][5] = new Array(); gal[244][6] = new Array(); gal[244][7] = new Array(); gal[244][5][1] = new Array(); gal[244][6][1] = new Array(); gal[244][7][1] = new Array(); gal[244][5][1][1] = new Array('65_244_1_1235773389_full.jpg','Overview'); gal[244][6][1] = ''; gal[244][7][1] = ''; gal[244][5][2] = new Array(); gal[244][6][2] = new Array(); gal[244][7][2] = new Array(); gal[244][5][2][1] = new Array('65_244_1_1235773439_full.jpg','Identity'); gal[244][6][2] = ''; gal[244][7][2] = '

Extensive competitive research and analysis, paired with executive and representative online surveys, drove the strategic branding process, a consensus-building exercise that yielded favorable results.

'; gal[244][5][3] = new Array(); gal[244][6][3] = new Array(); gal[244][7][3] = new Array(); gal[244][5][3][1] = new Array('65_244_1_1235773423_full.jpg','Business papers'); gal[244][6][3] = ''; gal[244][7][3] = '

Pacific West’s business paper suite reflects the new company logo featuring a lighthouse that represents strength and stability, regardless of business climate or economic conditions.

'; gal[244][5][4] = new Array(); gal[244][6][4] = new Array(); gal[244][7][4] = new Array(); gal[244][5][4][1] = new Array('65_244_1_1235773455_full.jpg','Marketing'); gal[244][6][4] = ''; gal[244][7][4] = '

New sales and marketing collateral provided the tools for representatives to position Pacific West’s offerings while highlighting the company\'s noted history and vision for the future.

'; gal[244][8] = 416; gal[246] = new Array(); gal[246][0] = 'PACCAR Financial'; gal[246][1] = '

PACCAR aimed to increase finance volume and profitability by communicating the benefits and availability of finance and insurance products for PACCAR trucks.

'; gal[246][2] = '/gallerypro/65/'; gal[246][3] = 1; gal[246][4] = 2; gal[246][5] = new Array(); gal[246][6] = new Array(); gal[246][7] = new Array(); gal[246][5][1] = new Array(); gal[246][6][1] = new Array(); gal[246][7][1] = new Array(); gal[246][5][1][1] = new Array('65_246_1_1240510938_full.jpg','Overview'); gal[246][6][1] = ''; gal[246][7][1] = ''; gal[246][5][2] = new Array(); gal[246][6][2] = new Array(); gal[246][7][2] = new Array(); gal[246][5][2][1] = new Array('65_246_1_1240510949_full.jpg','Marketing'); gal[246][6][2] = ''; gal[246][7][2] = '

GA Creative built customer trust through the strength of the PACCAR brand with sales collateral highlighting customer-focused solutions for buying, leasing and insuring trucks, driving sales for dealers.

PACCAR set new records for finance volume and profitability, with a portfolio of more than 169,000 trucks and trailers and total assets surpassing $10.7 billion.

'; gal[246][8] = 416; gal[247] = new Array(); gal[247][0] = 'Microsoft Financing'; gal[247][1] = '

Microsoft needed messaging and tools to inform partners and customers of the most up-to-date financial offers from Microsoft.

Through branded and customizable e-mailers, newsletters, brochures and attention-grabbing banner ads, GA was able to highlight critical time-limited offers.

'; gal[247][2] = '/gallerypro/65/'; gal[247][3] = 1; gal[247][4] = 3; gal[247][5] = new Array(); gal[247][6] = new Array(); gal[247][7] = new Array(); gal[247][5][1] = new Array(); gal[247][6][1] = new Array(); gal[247][7][1] = new Array(); gal[247][5][1][1] = new Array('65_247_1_1235774218_full.jpg','Overview'); gal[247][6][1] = ''; gal[247][7][1] = ''; gal[247][5][2] = new Array(); gal[247][6][2] = new Array(); gal[247][7][2] = new Array(); gal[247][5][2][1] = new Array('65_247_1_1235774242_full.jpg','Marketing'); gal[247][6][2] = ''; gal[247][7][2] = '

New sales and marketing collateral provided Microsoft Financing Partners and customers essential resource information.

The simple 4-step process outlined the key ways to build relationships, submit application and loan documents, and grow sales.

'; gal[247][5][3] = new Array(); gal[247][6][3] = new Array(); gal[247][7][3] = new Array(); gal[247][5][3][1] = new Array('65_247_1_1239923405_full.jpg','Website'); gal[247][6][3] = ''; gal[247][7][3] = '

Microsoft added valuable partner training resources to their Finance/Training Readiness website.

The comprehensive media options included pod casts, PowerPoint slides and videos.

'; gal[247][8] = 416; var _img = ""; var _i = ""; function addslashes( str ) { return (str+'').replace(/([\\"'])/g, "\\$1").replace(/\0/g, "\\0"); } function stristr( haystack, needle, bool ) { var pos = 0; haystack += ''; pos = haystack.toLowerCase().indexOf( (needle+'').toLowerCase() ); if( pos == -1 ){ return false; } else{ return true; } } function swapimagepro(img,i){ if (i == 0){ // FULL SWAP } else { // IMG SWAP for (ct = 1; ct <= gal[img][4]; ct++){ document.getElementById("sublink_" + ct).className = 'gallery'; } document.getElementById("sublink_" + i).className = 'gallery'; } _img = img; _i = i; cmd = "swapimagepro_swap()"; // alert ('Swapping'); setTimeout(cmd,600); } function swapimagepro_swap(){ img = _img; i = _i; // alert ('img = ' + img + "\n\ni = " + i); var fdm = document.getElementById('fadedivmain'); var fd = document.getElementById('fadediv'); var subselect = ""; var images = ""; if (i == 0){ // FULL SWAP subselect += "\n"; subselect += " \n"; subselect += " \n"; /*subselect += " \n";*/ subselect += " \n"; subselect += "

" + gal[img][0] + "

$\"GA$

\n"; subselect += " \n"; for (x = 1; x <= gal[img][4]; x++){ subselect += " \n"; } subselect += " \n"; subselect += " \n"; subselect += "

" + x + "

\n"; images += ""; for (x = 1; x <= gal[img][3]; x++){ images += ""; images += ""; } else { images += ""; } } images += "

"; if (gal[img][5][1][x][1] != ""){ //images += "
" + gal[img][5][1][x][1] + "

"; text = gal[img][1]; fdm.innerHTML = subselect + "

" + text + "

" + images + "

"; } else { // IMG + TEXT SWAP images += ""; for (x = 1; x <= gal[img][3]; x++){ images += ""; if (gal[img][6][i] != "") { var haystack = gal[img][6][i]; if (stristr(haystack, 'video') == true) { images += ""; images += ""; } else { images += ""; } } else { images += ""; images += ""; } else { images += ""; } } } else { images += ""; images += ""; } else { images += ""; } } } images += "

" + gal[img][7][i] + "
"; if (gal[img][5][1][x][1] != ""){ //images += " " + gal[img][5][i][x][1] + "	"; if (gal[img][5][1][x][1] != ""){ //images += " " + gal[img][5][i][x][1] + "	"; if (gal[img][5][1][x][1] != ""){ //images += " " + gal[img][5][i][x][1] + "

"; text = gal[img][7][2]; fd.innerHTML = images; } fdm.style.display = 'block'; cmd = "swapimagepro_finish()"; // alert('Done swapping'); setTimeout(cmd,10); } function swapimagepro_finish(){ img = _img; i = _i; // alert ('img = ' + img + "\n\ni = " + i); if (i == 0){ // FULL SWAP } else { // IMG + TEXT SWAP } }