| PacLease |
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| PacLease sought to increase the leased vehicle volume through their full-service leasing program. GA created a direct mail campaign to increase awareness of the advantages of full-service leasing. The campaign targeted US Fleet managers with a gatefold mailer and a postcard follow-up. The “Manage your fleet with ease” theme uses a playful peel-away reveal of the PacLease name. |
