Website redesign showcases Library’s abundance of resources and services

JTIwJTVCZmVhdHVyZWQtaW1nJTVE Website redesign showcases Library’s abundance of resources and services Plain language and accessibility principles helped to drive engagement Pierce County Library System sought to consolidate several websites into one single site to more effectively communicate the Library’s benefits and services, ensuring easy access and usability for visitors.……

Careers website design brings an employer brand to life

JTIwJTVCZmVhdHVyZWQtaW1nJTVE Careers website design brings an employer brand to life Providence employs more than 115,000 caregivers across 50 hospitals and more than 1,000 clinics spanning seven states. Providence offers career opportunities to people with a wide range of skillsets, from nursing to housekeeping. As Providence has grown, and its brand has evolved, its careers website…

Transforming a brand online: a website design success story

JTIwJTVCZmVhdHVyZWQtaW1nJTVE Transforming a brand online: a website design success story Nippon Dynawave Packaging (NDP) has been manufacturing paperboard products since 1953. Because of a new product line extension to create market pulp that will go into products such as premium facial and bathroom tissues, the company needed to undergo a branding initiative to sustain its reputation…

How to build an awareness campaign and drive traffic to your website

JTIwJTVCZmVhdHVyZWQtaW1nJTVE How to build an awareness campaign and drive traffic to your website Most advertising campaigns boil down to three objectives: build awareness, drive traffic to a website, blog, or landing page; and maximize conversion rates. We recently led a client through the process of launching a campaign that does it all.   Situation The Washington…