How to build an awareness campaign and drive traffic to your website

How to build an awareness campaign and drive traffic to your website Most advertising campaigns boil down to three objectives: build awareness, drive traffic to a website, blog, or landing page; and maximize conversion rates. We recently led a client through the process of launching a campaign that does it all.   Situation The Washington State Department of Revenue (DOR) returns missing…

Website design defines new brand direction

Website design defines new brand direction We recently worked on a website design project with dJoule (pronounced “jewel”), a start-up district energy advisory company that accelerates the turnkey modernization, renewal, and growth of district, campus, and industrial energy infrastructure. While dJoule had a memorable name (district + energy) and logo, its brand look and feel and voice needed to…

How to work with a graphic design agency to get the best website design

How to work with a graphic design agency to get the best website design Ready to build a website or add some landing pages to your existing site? It’s a good idea to work with an experienced graphic design agency who is fluent in how to design a website. They’ll guide you through the process of responsive web design to create and launch a successful site. Following is an overview of how to work…

Creating a careers website for a new technology and engineering division of Providence

Creating a careers website for a new technology and engineering division of Providence Providence Global Center (PGC) is a newly launched technology and engineering division of Providence, the third-largest not-for-profit health system in the United States. Based in Hyderabad, India, PGC is responsible for enabling the technology that connects caregivers and patients to health care applications…