May 22, 2019

AutonomouStuff collateral gets a design refresh

AutonomouStuff provides solutions that enable autonomous vehicle development for customers worldwide. The team turned to GA Creative for a suite of collateral to support their marketing efforts. The goal was to create a contemporary, sophisticated look within the existing brand parameters and an easy-to-read layout that makes an impact.

Sales collateral matters
The design team at GA started with the most in-depth piece, a complete solutions brochure that provides information on all of the company’s offerings: products, services, software, platforms, and data intelligence. Knowing that a polished look and feel builds credibility, our design solution helps influence buying decisions.

 

“AutonomouStuff came to us when they saw our work for another client in the autonomous vehicle industry,” said lead designer Jeff Welsh. “Using their existing photography and iconography, our creative team simplified the copy and created a more solid design, anchored by white space with some splashes of color, to lead the viewer through each piece.”

Assisting the sales process
We designed the sales collateral to provide the most value by presenting data clearly enough that buyers can make sense of it even when a sales rep isn’t present. The at-a-glance flyer provides a more high-level overview of the company’s solutions and includes a cycle graphic to demonstrate the data intelligence solutions that stores and analyzes data gathered by autonomous research vehicles.

We also designed a flyer showcasing the Platform Actuation and Control Module (PACMod) 3.0 System that provides drive by-wire control of acceleration, braking, steering, shifting, and turn signals and can be installed into virtually any vehicle.

AutonomouStuff delivers the hardware, software, and engineering services enabling autonomy. And by having effective literature on hand at tradeshows, the AutonomouStuff team can simplify sales efforts and move conversations further along.

 

eGuide: Marketing your autonomous brand

Instilling trust through your marketing and branding activities