Badgley Phelps, a top wealth management firm in the Pacific Northwest, wanted to expand its reach to a younger generation of high-net-worth individuals while continuing to serve its established clientele. To achieve this, the firm needed a refreshed brand and a stronger digital presence.

We steered the firm through a major rebrand, modernizing the logo, visual identity, audience personas, messaging and positioning. We created new brand templates, collateral, presentation and report templates, signage, and a website. We launched the firm’s first ongoing content marketing program with a consistent stream of keyword-rich blog content that was repurposed for attention-grabbing video and social media content.