Market to patients like customers
Free Download: Market to patients like customers
Free Download: Market to patients like customers

Three marketing strategies for today’s retail-influenced healthcare landscape
Three marketing strategies for today’s retail-influenced healthcare landscape
Three marketing strategies for today’s retail-influenced healthcare landscape
Three marketing strategies for today’s retail-influenced healthcare landscape
Patients have new expectations for their healthcare experience—more than ever before, they are customers instead of just patients. That’s why it’s critical to evaluate your marketing and branding efforts to ensure that they work in today’s landscape instead of relying on what’s worked in the past.
In this guide, learn:
- The importance of auditing your communications against your patient experience.
- Why it’s critical to establish proper brand positioning.
- How to communicate what matters to patient-customers right now.


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Three smart strategies for marketing and communications in today’s retail-influenced healthcare landscape
Free Download: Three smart strategies for marketing and communications in today’s retail-influenced healthcare landscape
Free Download: Three smart strategies for marketing and communications in today’s retail-influenced healthcare landscape



Market to patients like customers
Market to patients like customers
Everyone everywhere needs healthcare. But just as the power has shifted to the consumer in nearly every industry including transportation, retail, and financial services, patients have new expectations for their healthcare experience. Patients are now customers. And just as customers read reviews for a new pair of shoes before buying or expect to be able to reach a helpdesk 24/7 when their computer breaks, they have similar expectations of their healthcare experience.
With these new patient expectations, it’s more critical than ever to evaluate every aspect of your marketing and branding with an eye toward highlighting the positive healthcare experiences your organization is offering today.
- Audit your communications against your patient experience.
- Establish proper brand positioning.
- Communicate what’s important to your patient-customers through the right channels.
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Marketing your autonomous brand
Free Download: Marketing your autonomous brand
Free Download: Marketing your autonomous brand



Building trust in the self-driving space
Building trust in the self-driving space
The autonomous vehicles space presents great potential—but players are faced with a major hurdle in the way of widespread adoption: mistrust. Considering that half of U.S. adults think automated vehicles are more dangerous than traditional vehicles (Reuters/Ipsos), marketers have their work cut out for them. In this guide you’ll learn how to exhibit trust while building awareness, growing leads, and contributing to the bottom line of your offering for self-driving vehicles through:
- Weaving trustworthiness into your compete messaging
- Being prudent and transparent about targeting
- Establishing trust with brand consistency
- Communicating clearly—at the right time
- Listening and responding
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How to launch an inbound marketing campaign
Free Download: How to launch an inbound marketing campaign
Free Download: How to launch an inbound marketing campaign



Want to get more online traffic and leads for your business? We can help.
Want to get more online traffic and leads for your business? We can help.
Inbound marketing is more than just a cost effective marketing tactic, it’s a strategy that speaks to users’ desire to be educated, not sold to. And the results are real.
Consider these stats:
- The average cost per lead drops 80% after 5 months of consistent Inbound Marketing. (Eloqua)
- Inbound Marketing can result in doubling the average website conversion rate from 6% to 12%. (Hubspot)
- 68% of online buyers will spend considerable time reading content published by a brand they are interested in. (The CMA)
- Online buyers go through about 57% of the buying cycle on their own without talking to sales. (Executive Board)
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