How to successfully manage creative projects and campaigns

Creative project management is the secret weapon that ensures agencies deliver large volumes of work, on tight deadlines and on budget.

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A primer on developing a lead generation strategy

When it comes to reaching sales goals, a coordinated effort between sales, marketing, and operations is required. Here are 10 steps to launching a successful lead generation strategy for your organization.

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In praise of PPC: Five benefits of pay-per-click advertising

Pay-per-click (PPC) is advertising that you pay for when someone clicks and are typically associated with search engines like Google, Yahoo, or Bing. PPC has been around since the ‘90s and had sometimes been discounted by modern marketers looking for the sizzle of social or other digital ads. But there are real benefits to PPC, particularly now. Here are five—and how to get started if you’re not currently doing PPC advertising for your products or company.

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