Native advertising is content that looks like editorial but is actually paid for by an advertiser. It’s a newer form of digital advertising that savvy marketers are using—and you probably should be, too. According to a study from IHS on behalf of Facebook, by 2020, the majority of mobile display ads will be native and represent $53 billion in advertiser spend. Here are five reasons to take another look at native advertising.

Artificial intelligence (AI) is changing the way we find and acquire qualified leads. By providing a list of top customers and their URLs, together with any needed filters, you can identify lookalike targets using AI.

Marketing medical technology can be more challenging than marketing consumer technology. Safety and privacy are the primary messages for anything used in a healthcare system—but if everyone is touting safety and privacy, how do you differentiate? Here are three ways to stand out.