The autonomous vehicles space offers significant potential for businesses from car companies to software and hardware manufacturers to lidar developers to camera makers and far beyond. But as an industry, autonomy is also faced with a major hurdle in the way of widespread adoption: mistrust.

Myths about marketing to the youngest adults.

An interview with GA Creative’s campaign strategist Karen Axtell: For more than 20 years, Karen has developed lead generation strategies for local, national and global companies, helping them refine efforts to achieve more cost-effective acquisitions over time.

As Zemax’s agency of record since March of 2016, GA Creative has delivered top to bottom marketing support to drive leads to support aggressive sales goals. The GA team works hand in hand with the Zemax go-to-market team, sales team and product team to plan and execute marketing efforts.