Native advertising is content that looks like editorial but is actually paid for by an advertiser. It’s a newer form of digital advertising that savvy marketers are using—and you probably should be, too. According to a study from IHS on behalf of Facebook, by 2020, the majority of mobile display ads will be native and represent $53 billion in advertiser spend. Here are five reasons to take another look at native advertising.

Building a website is not enough. It’s important to consider how to drive visitors to your site. Blogging is the #1 way to draw traffic to your website. Publishing blog articles optimized for search will help you generate leads.