Microsoft Windows supports marketing for OEMs such as Dell, Asus and Lenovo by providing retail messaging for consumer and commercial devices, such as notebooks and 2-in-1 convertibles that act as both laptop and tablet.

Microsoft enlisted GA Creative to craft messaging to be used at point-of-sale that not only sells the features of the device, but positions Windows PCs as “must have” devices that customers can rely on to not only achieve more, but also feed their inner creator as they move through their day of work and play.

GA gathers information on devices slated for release and crafts content that helps businesses and consumers choose a computer they’ll love by highlighting features such as:

• Form factor benefits, whether it’s an ultraslim laptop, a 2-in-1 convertible or a 2-in-1 detachable
• The experience of using different Microsoft features, such as Cortana intelligent assistant to stay on top of tasks, Windows Hello to log in securely or Windows Ink to take notes or get creative
• Performance specifications such as battery life, screen resolution or an advanced audio system

Today’s Windows devices are beautifully designed—and they have carefully crafted copy to match.