Founded in 2010, OceanGate Foundation is driven by the wonder and challenge of deep-sea exploration. It recently shifted its focus from educating youth about our oceans to fueling underwater discoveries around the world in the areas of history and archeology and marine sciences. With marine technology catalyzing marine exploration, it has opened gateways to amazing discoveries.

The foundation tasked GA Creative with refreshing its brand, including its logo and website, to best reflect the company’s new mission and strategic plan.

The result is a powerful new brand identity that reflects the foundation’s mission to know the great unknown of the ocean and highlights the experts and technology that are enabling discoveries.

We presented three creative directions to choose from—in the form of logo, color palette, and web page—all mapping back to the Creative Brief. Think you know which direction the client went with? Click here to see the final brand in action >