Event identity turns microscopic medical images into art

Northwest Kidney Centers needed a new brand for its annual gala—an evening dinner, auction, and reception that raises money for its groundbreaking research. GA Creative was tasked with designing a solution that the organization could leverage and easily refresh from year to year.

The Discovery Gala sheds light on the amazing advances in kidney education, care, and research, which inspired our creative options.

The last few years have been a great success, raising millions of dollars. We admire and appreciate all the amazing work Northwest Kidney Centers is doing to transform lives through research.

Option A: Elegant as a black-tie affair

Option B: Dynamic & colorful—representing the groundbreaking research underway

Option C: Selected creative direction uses microscopic medical images of kidney cells as art

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