GA Creative sponsors Washington Marketing Summit, hosts panel called Beyond Branding
We’re thrilled to be one of this year’s sponsors of the Washington Marketing Summit, taking place Tuesday, March 5, at the Grand Hyatt in Seattle. According to summit organizers, “250+ Washington-based brands will come together to share fresh ideas, solve problems, and make meaningful connections.” The summit is attended by chief marketing and brand officers, advertising and social media strategists, creative directors, and other marketers from local, regional, and national brands.
A day of discussion
There will be seven interactive discussion panels, one of which will be hosted by our own brand strategist, Julie Burke. Following are the panel details:
Beyond Branding
Moderated by: Julie Burke, Principal + Client Services, GA Creative
An exploration of foundational brand identity and its evolution as companies, products, and audiences change. How do Washington’s brands authentically live and convey their purpose to—and through—their audiences and ambassadors?
Panelists:
- Erika Callahan, Vice President of Marketing and Sales, The Museum of Flight
- Matt Lyman, Director of Marketing, CHEF Software
- Kathy Porada, Senior Director, Research Marketing and Communications, Seattle Children’s
Time for fun
Not only will the summit give marketers inspiration and new tools for telling their own brand story, but there are plenty of networking opportunities. Four hours, in fact! This includes welcome breakfast, lunch, and cocktail party.
Beyond the summit-sponsored fun, in true GA style, our table will be spirited, as well. If you’re attending the summit stop by to test your knowledge at some marketing trivia for a chance to win a pocket-sized pick-me-up.
Whether you’re attending the summit or want to check it out from afar, follow us on Twitter or Facebook to get updates as they happen. And don’t forget to subscribe to the blog to hear about learnings after the fact.