New eGuide: How patient expectations drive healthcare branding

Three ways to shape your communications in today’s retail healthcare landscape

Everyone everywhere needs healthcare. But just as the power has shifted to the consumer in nearly every industry including transportation, retail, and financial services, patients have new expectations for their healthcare experience.

Patients are now customers. And just as customers read reviews for a new pair of shoes before buying or expect to be able to reach a helpdesk 24/7 when their computer breaks, they have similar expectations of their healthcare experience.

With these new patient expectations, it’s more critical than ever to evaluate every aspect of your marketing and branding with an eye toward highlighting the positive healthcare experiences your organization is offering today. Following are three ways to market your healthcare practice in ways that rise up to meet—or exceed—patient expectations.

Download our new guide, How patient expectations drive healthcare branding, for tips on how to brand and market your clinic, hospital, or health system and market to patients effectively.

Three smart strategies for marketing and communications in today’s retail-influenced healthcare landscape.