Pay-per-click (PPC) is advertising that you pay for when someone clicks and are typically associated with search engines like Google, Yahoo, or Bing. PPC has been around since the ‘90s and had sometimes been discounted by modern marketers looking for the sizzle of social or other digital ads. But there are real benefits to PPC, particularly now. Here are five—and how to get started if you’re not currently doing PPC advertising for your products or company.

At GA Creative, we strongly believe that Black Lives Matter. That’s why we created these free, downloadable, print-at-home signs. This is one small way we can support the necessary and overdue movement to eradicate racism in our country.

Providence Global Center (PGC) is a newly launched technology and engineering division of Providence, the third-largest not-for-profit health system in the United States. Based in Hyderabad, India, PGC is responsible for enabling the technology that connects caregivers and patients to health care applications.