How to successfully manage creative projects and campaigns

Creative project management is the secret weapon that ensures agencies deliver large volumes of work, on tight deadlines and on budget.

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Digital experiences, low prices, and doing good are the top three marketing priorities right now

Digital experiences are just one of three priorities for marketers right now: Consumers are also looking for lower prices and companies that are perceived as doing good.

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A primer on developing a lead generation strategy

When it comes to reaching sales goals, a coordinated effort between sales, marketing, and operations is required. Here are 10 steps to launching a successful lead generation strategy for your organization.

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Sales enablement content: 7 things you need now

Effective sales teams have the support of strong leadership, a solid database to call on, and customer-centric, value-driven content. Sales enablement materials are critical in helping your reps have productive conversations with prospective customers.

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