Creating buyer personas is like painting pictures of your ideal customers. It’s worthwhile to invest time and effort into creating them in order to help you determine which of your existing customers fit—and which don’t—and to help you identify the best way to reach new prospects.

We live in an era of hyper-specialization in just about every industry you can imagine. There are construction companies that only build foundations, hospitals without enough generalists, and — of course — tech consulting companies that provide only social media marketing or PHP development.

Founded in 2010, OceanGate Foundation is driven by the wonder and challenge of deep-sea exploration. It recently shifted its focus from educating youth about our oceans to fueling underwater discoveries around the world in the areas of history and archeology and marine sciences. With marine technology catalyzing marine exploration, it has opened gateways to amazing discoveries.