Diving deep with OceanGate Foundation
Founded in 2010, OceanGate Foundation is driven by the wonder and challenge of deep-sea exploration. It recently shifted its focus from educating youth about our oceans to fueling underwater discoveries around the world in the areas of history and archeology and marine sciences. With marine technology catalyzing marine exploration, it has opened gateways to amazing discoveries.
Employee engagement is marketing’s job, too
According to Gallup, "A staggering 87 percent of employees worldwide are not engaged. Many companies are experiencing a crisis of engagement and aren't aware of it." Many marketers might see employee engagement as a human resources problem, but there are steps that marketing departments can take to help with employee engagement and retention.
Predictive lookalike marketing
Artificial intelligence (AI) is changing the way we find and acquire qualified leads. By providing a list of top customers and their URLs, together with any needed filters, you can identify lookalike targets using AI.
Compelling donors to give money to support medical research
While hospitals focus on patient care, research institutes are tasked with finding cures to diseases. Some research institutes are affiliated with hospitals and some are standalone, but all work to find solutions to the challenges that doctors and patients face each day.