Are your buyer personas science or science fiction?

Creating buyer personas is like painting pictures of your ideal customers. It’s worthwhile to invest time and effort into creating them in order to help you determine which of your existing customers fit—and which don’t—and to help you identify the best way to reach new prospects.

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GA Creative Scores Another 5 Out of 5 Star Review

We live in an era of hyper-specialization in just about every industry you can imagine. There are construction companies that only build foundations, hospitals without enough generalists, and — of course — tech consulting companies that provide only social media marketing or PHP development.

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Employee engagement is marketing’s job, too

According to Gallup, "A staggering 87 percent of employees worldwide are not engaged. Many companies are experiencing a crisis of engagement and aren't aware of it." Many marketers might see employee engagement as a human resources problem, but there are steps that marketing departments can take to help with employee engagement and retention.

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