Compelling donors to give money to support medical research

While hospitals focus on patient care, research institutes are tasked with finding cures to diseases. Some research institutes are affiliated with hospitals and some are standalone, but all work to find solutions to the challenges that doctors and patients face each day.

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Brand audit in five steps

Whether it’s a shift in strategy, new products or services to launch, or simply a lack of consistency in your brand story—these are all reasons to conduct a brand audit. Often, it’s at this point that companies realize just how many different brand touchpoints there are and how many different people are communicating on behalf of your brand.

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Branding an intimate client appreciation event

Longtime client Badgley Phelps, a Seattle-based wealth management firm, hosts an intimate gathering for its clients each year. After guiding the firm through a rebrand, we’ve also had the pleasure of supporting these annual events with save-the-date and reminder emailers and printed invitations.

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What does innovation look like? Branding a global organization

Innovation Outreach sought our help to create a more contemporary brand for this brain trust, including messaging and positioning, a logo, and a website featuring public-facing pages as well as pages accessible only to members.

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