Content marketing is an effective way to increase awareness about and engagement with your company, services, and products; drive clicks to your website and blog; capture new leads; and improve SEO so your company shows up higher in organic searches.

Building a website is not enough. It’s important to consider how to drive visitors to your site. Blogging is the #1 way to draw traffic to your website. Publishing blog articles optimized for search will help you generate leads.

Social media can be just as effective for B2B lead generation as it is for sharing photos of your kids with Grandma. With your buyer personas in place, here are three ways to use social media to turn strangers into visitors into leads into customers into promoters.