A primer on developing a lead generation strategy
When it comes to reaching sales goals, a coordinated effort between sales, marketing, and operations is required. Here are 10 steps to launching a successful lead generation strategy for your organization.
Sales enablement content: 7 things you need now
Effective sales teams have the support of strong leadership, a solid database to call on, and customer-centric, value-driven content. Sales enablement materials are critical in helping your reps have productive conversations with prospective customers.