Content marketing is an effective way to increase awareness about and engagement with your company, services, and products; drive clicks to your website and blog; capture new leads; and improve SEO so your company shows up higher in organic searches.

The youngest adults among us present a marketing challenge for those in the healthcare space because they don’t follow the commonly accepted “rules” of the healthcare system.

While hospitals focus on patient care, research institutes are tasked with finding cures to diseases. Some research institutes are affiliated with hospitals and some are standalone, but all work to find solutions to the challenges that doctors and patients face each day.

According to The Current State of the Patient Experience, a recent survey by GE and Prophet, “Hospital consolidation is rising as a result of the Affordable Care Act. Hospitals are buying other hospitals, physician practices, and ancillary healthcare providers.