Marketing medical technology can be more challenging than marketing consumer technology. Safety and privacy are the primary messages for anything used in a healthcare system—but if everyone is touting safety and privacy, how do you differentiate? Here are three ways to stand out.

More and more health systems are consolidating, and the healthcare industry is changing dramatically. With change can come dissatisfaction in the workplace. But creating and retaining a happy workplace is critical to healthcare marketing as your employer brand can emanate outward to how people perceive your external brand.

Everyone everywhere needs healthcare. But just as the power has shifted to the consumer in nearly every industry including transportation, retail, and financial services, patients have new expectations for their healthcare experience.

You may not immediately think “optics” when considering autonomous vehicles, but optical technologies such as lasers, lidar, and omnidirectional camera systems are the backbone of autonomy. These technologies enable a driverless vehicle to maneuver the roads, warn against collisions, detect objects in blind spots, and see things that even the human eye cannot. GA Creative client Zemax offers a software suite that enables companies designing optics for the driverless space to get to market quickly.