Digital experiences are just one of three priorities for marketers right now: Consumers are also looking for lower prices and companies that are perceived as doing good.

Content marketing is an effective way to increase awareness about and engagement with your company, services, and products; drive clicks to your website and blog; capture new leads; and improve SEO so your company shows up higher in organic searches.

We live in an era of hyper-specialization in just about every industry you can imagine. There are construction companies that only build foundations, hospitals without enough generalists, and — of course — tech consulting companies that provide only social media marketing or PHP development.

According to Gallup, "A staggering 87 percent of employees worldwide are not engaged. Many companies are experiencing a crisis of engagement and aren't aware of it." Many marketers might see employee engagement as a human resources problem, but there are steps that marketing departments can take to help with employee engagement and retention.