Providence Global Center (PGC) is a newly launched technology and engineering division of Providence, the third-largest not-for-profit health system in the United States. Based in Hyderabad, India, PGC is responsible for enabling the technology that connects caregivers and patients to health care applications.

Social media can be just as effective for B2B lead generation as it is for sharing photos of your kids with Grandma. With your buyer personas in place, here are three ways to use social media to turn strangers into visitors into leads into customers into promoters.

Social media is a cost-effective and just plain effective way to get the word out about your brand, engage with your fanbase and attract new potential customers. But just like any media campaign, a social media campaign should be grounded in strategy and guided by a style guide.