Whether you are marketing a simple product or a complicated one, a clear, concise explanation will help your prospects understand how your product can solve their problem.

An interview with GA Creative’s principal Sara Patillo. With 93% of today’s marketers using video for marketing, sales or communications, it’s clear that marketers know how effective video content can be. To better understand the impact of video in the marketing mix, we turned to our resident video expert, Sara, for her insights.