A primer on developing a lead generation strategy

When it comes to reaching sales goals, a coordinated effort between sales, marketing, and operations is required. Here are 10 steps to launching a successful lead generation strategy for your organization.

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Five reasons to take another look at native advertising

Native advertising is content that looks like editorial but is actually paid for by an advertiser. It’s a newer form of digital advertising that savvy marketers are using—and you probably should be, too. According to a study from IHS on behalf of Facebook, by 2020, the majority of mobile display ads will be native and represent $53 billion in advertiser spend. Here are five reasons to take another look at native advertising.

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Predictive lookalike marketing

Artificial intelligence (AI) is changing the way we find and acquire qualified leads. By providing a list of top customers and their URLs, together with any needed filters, you can identify lookalike targets using AI.

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