New eGuide: How patient expectations drive healthcare branding

Everyone everywhere needs healthcare. But just as the power has shifted to the consumer in nearly every industry including transportation, retail, and financial services, patients have new expectations for their healthcare experience.

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Direct mail educates landowners about wildfire

Nearly 30 percent of all forestlands in eastern Washington need treatment to become more resilient to insect infestation, disease and wildfire. The Washington State Department of Natural Resources offers free property assessments to gauge wildfire readiness and teach recommended steps landowners can take to better protect their property.

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Three ways to use social media for B2B lead generation

Social media can be just as effective for B2B lead generation as it is for sharing photos of your kids with Grandma. With your buyer personas in place, here are three ways to use social media to turn strangers into visitors into leads into customers into promoters.

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Event identity turns microscopic medical images into art

Northwest Kidney Centers needed a new brand for its annual gala—an evening dinner, auction, and reception that raises money for its groundbreaking research. GA Creative was tasked with designing a solution that the organization could leverage and easily refresh from year to year.

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