Diving deep with OceanGate Foundation

Founded in 2010, OceanGate Foundation is driven by the wonder and challenge of deep-sea exploration. It recently shifted its focus from educating youth about our oceans to fueling underwater discoveries around the world in the areas of history and archeology and marine sciences. With marine technology catalyzing marine exploration, it has opened gateways to amazing discoveries.

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Employee engagement is marketing’s job, too

According to Gallup, "A staggering 87 percent of employees worldwide are not engaged. Many companies are experiencing a crisis of engagement and aren't aware of it." Many marketers might see employee engagement as a human resources problem, but there are steps that marketing departments can take to help with employee engagement and retention.

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Five reasons to take another look at native advertising

Native advertising is content that looks like editorial but is actually paid for by an advertiser. It’s a newer form of digital advertising that savvy marketers are using—and you probably should be, too. According to a study from IHS on behalf of Facebook, by 2020, the majority of mobile display ads will be native and represent $53 billion in advertiser spend. Here are five reasons to take another look at native advertising.

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Marketing healthcare to millennials and Gen Z

The youngest adults among us present a marketing challenge for those in the healthcare space because they don’t follow the commonly accepted “rules” of the healthcare system.

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