A primer on developing a lead generation strategy

When it comes to reaching sales goals, a coordinated effort between sales, marketing, and operations is required. Here are 10 steps to launching a successful lead generation strategy for your organization.

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Sales enablement content: 7 things you need now

Effective sales teams have the support of strong leadership, a solid database to call on, and customer-centric, value-driven content. Sales enablement materials are critical in helping your reps have productive conversations with prospective customers.

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Email marketing: still the highest ROI marketing tactic

Even though many of us receive hundreds of emails a day competing for our attention, email remains one of the most effective and highest ROI marketing tactics. It’s a cost-effective means to communicate with your customers and promote your products and services to achieve your business goals.

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In praise of PPC: Five benefits of pay-per-click advertising

Pay-per-click (PPC) is advertising that you pay for when someone clicks and are typically associated with search engines like Google, Yahoo, or Bing. PPC has been around since the ‘90s and had sometimes been discounted by modern marketers looking for the sizzle of social or other digital ads. But there are real benefits to PPC, particularly now. Here are five—and how to get started if you’re not currently doing PPC advertising for your products or company.

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