Are your buyer personas science or science fiction?

Creating buyer personas is like painting pictures of your ideal customers. It’s worthwhile to invest time and effort into creating them in order to help you determine which of your existing customers fit—and which don’t—and to help you identify the best way to reach new prospects.

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Crafting messaging that sells [Work]

Microsoft Windows supports marketing for OEMs such as Dell, Asus and Lenovo by providing retail messaging for consumer and commercial devices, such as notebooks and 2-in-1 convertibles that act as both laptop and tablet.

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Create six pieces of content from one presentation

Content marketing is an effective way to increase awareness about and engagement with your company, services, and products; drive clicks to your website and blog; capture new leads; and improve SEO so your company shows up higher in organic searches.

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GA Creative Scores Another 5 Out of 5 Star Review

We live in an era of hyper-specialization in just about every industry you can imagine. There are construction companies that only build foundations, hospitals without enough generalists, and — of course — tech consulting companies that provide only social media marketing or PHP development.

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