Compelling donors to give money to support medical research

While hospitals focus on patient care, research institutes are tasked with finding cures to diseases. Some research institutes are affiliated with hospitals and some are standalone, but all work to find solutions to the challenges that doctors and patients face each day.

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Brand audit in five steps

Whether it’s a shift in strategy, new products or services to launch, or simply a lack of consistency in your brand story—these are all reasons to conduct a brand audit. Often, it’s at this point that companies realize just how many different brand touchpoints there are and how many different people are communicating on behalf of your brand.

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The impact of hospital consolidation on marketing and branding

According to The Current State of the Patient Experience, a recent survey by GE and Prophet, “Hospital consolidation is rising as a result of the Affordable Care Act. Hospitals are buying other hospitals, physician practices, and ancillary healthcare providers.

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Three ways to make your medical technology marketing stand out

Marketing medical technology can be more challenging than marketing consumer technology. Safety and privacy are the primary messages for anything used in a healthcare system—but if everyone is touting safety and privacy, how do you differentiate? Here are three ways to stand out.

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