Top three reasons why your site should have a blog

Building a website is not enough. It’s important to consider how to drive visitors to your site. Blogging is the #1 way to draw traffic to your website. Publishing blog articles optimized for search will help you generate leads.

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Predictive lookalike marketing

Artificial intelligence (AI) is changing the way we find and acquire qualified leads. By providing a list of top customers and their URLs, together with any needed filters, you can identify lookalike targets using AI.

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Compelling donors to give money to support medical research

While hospitals focus on patient care, research institutes are tasked with finding cures to diseases. Some research institutes are affiliated with hospitals and some are standalone, but all work to find solutions to the challenges that doctors and patients face each day.

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Brand audit in five steps

Whether it’s a shift in strategy, new products or services to launch, or simply a lack of consistency in your brand story—these are all reasons to conduct a brand audit. Often, it’s at this point that companies realize just how many different brand touchpoints there are and how many different people are communicating on behalf of your brand.

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