The impact of hospital consolidation on marketing and branding

According to The Current State of the Patient Experience, a recent survey by GE and Prophet, “Hospital consolidation is rising as a result of the Affordable Care Act. Hospitals are buying other hospitals, physician practices, and ancillary healthcare providers.

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Three ways to make your medical technology marketing stand out

Marketing medical technology can be more challenging than marketing consumer technology. Safety and privacy are the primary messages for anything used in a healthcare system—but if everyone is touting safety and privacy, how do you differentiate? Here are three ways to stand out.

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Branding an intimate client appreciation event

Longtime client Badgley Phelps, a Seattle-based wealth management firm, hosts an intimate gathering for its clients each year. After guiding the firm through a rebrand, we’ve also had the pleasure of supporting these annual events with save-the-date and reminder emailers and printed invitations.

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The importance of internal communications in healthcare marketing

More and more health systems are consolidating, and the healthcare industry is changing dramatically. With change can come dissatisfaction in the workplace. But creating and retaining a happy workplace is critical to healthcare marketing as your employer brand can emanate outward to how people perceive your external brand.

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