Three ways to make your medical technology marketing stand out

Marketing medical technology can be more challenging than marketing consumer technology. Safety and privacy are the primary messages for anything used in a healthcare system—but if everyone is touting safety and privacy, how do you differentiate? Here are three ways to stand out.

Read More


Branding an intimate client appreciation event

Longtime client Badgley Phelps, a Seattle-based wealth management firm, hosts an intimate gathering for its clients each year. After guiding the firm through a rebrand, we’ve also had the pleasure of supporting these annual events with save-the-date and reminder emailers and printed invitations.

Read More


The importance of internal communications in healthcare marketing

More and more health systems are consolidating, and the healthcare industry is changing dramatically. With change can come dissatisfaction in the workplace. But creating and retaining a happy workplace is critical to healthcare marketing as your employer brand can emanate outward to how people perceive your external brand.

Read More


New eGuide: How patient expectations drive healthcare branding

Everyone everywhere needs healthcare. But just as the power has shifted to the consumer in nearly every industry including transportation, retail, and financial services, patients have new expectations for their healthcare experience.

Read More