Marketing healthcare to millennials and Gen Z

The youngest adults among us present a marketing challenge for those in the healthcare space because they don’t follow the commonly accepted “rules” of the healthcare system.

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Predictive lookalike marketing

Artificial intelligence (AI) is changing the way we find and acquire qualified leads. By providing a list of top customers and their URLs, together with any needed filters, you can identify lookalike targets using AI.

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Compelling donors to give money to support medical research

While hospitals focus on patient care, research institutes are tasked with finding cures to diseases. Some research institutes are affiliated with hospitals and some are standalone, but all work to find solutions to the challenges that doctors and patients face each day.

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The impact of hospital consolidation on marketing and branding

According to The Current State of the Patient Experience, a recent survey by GE and Prophet, “Hospital consolidation is rising as a result of the Affordable Care Act. Hospitals are buying other hospitals, physician practices, and ancillary healthcare providers.

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