Three ways to use social media for B2B lead generation

Social media can be just as effective for B2B lead generation as it is for sharing photos of your kids with Grandma. With your buyer personas in place, here are three ways to use social media to turn strangers into visitors into leads into customers into promoters.

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AutonomouStuff collateral gets a design refresh

AutonomouStuff provides solutions that enable autonomous vehicle development for customers worldwide. The team turned to GA Creative for a suite of collateral to support their marketing efforts. The goal was to create a contemporary, sophisticated look within the existing brand parameters and an easy-to-read layout that makes an impact.

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Marketing optical design for autonomous vehicles

You may not immediately think “optics” when considering autonomous vehicles, but optical technologies such as lasers, lidar, and omnidirectional camera systems are the backbone of autonomy. These technologies enable a driverless vehicle to maneuver the roads, warn against collisions, detect objects in blind spots, and see things that even the human eye cannot. GA Creative client Zemax offers a software suite that enables companies designing optics for the driverless space to get to market quickly.

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The demand for trust in the self-driving space

The autonomous vehicles space offers significant potential for businesses from car companies to software and hardware manufacturers to lidar developers to camera makers and far beyond. But as an industry, autonomy is also faced with a major hurdle in the way of widespread adoption: mistrust.

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