Marketing healthcare to millennials and Gen Z

The youngest adults among us present a marketing challenge for those in the healthcare space because they don’t follow the commonly accepted “rules” of the healthcare system.

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Market to patients like customers

Patients have new expectations for their healthcare experience—more than ever before, they are customers instead of just patients.

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The impact of hospital consolidation on marketing and branding

According to The Current State of the Patient Experience, a recent survey by GE and Prophet, “Hospital consolidation is rising as a result of the Affordable Care Act. Hospitals are buying other hospitals, physician practices, and ancillary healthcare providers.

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Three ways to make your medical technology marketing stand out

Marketing medical technology can be more challenging than marketing consumer technology. Safety and privacy are the primary messages for anything used in a healthcare system—but if everyone is touting safety and privacy, how do you differentiate? Here are three ways to stand out.

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