The impact of hospital consolidation on marketing and branding

According to The Current State of the Patient Experience, a recent survey by GE and Prophet, “Hospital consolidation is rising as a result of the Affordable Care Act. Hospitals are buying other hospitals, physician practices, and ancillary healthcare providers.

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Three ways to make your medical technology marketing stand out

Marketing medical technology can be more challenging than marketing consumer technology. Safety and privacy are the primary messages for anything used in a healthcare system—but if everyone is touting safety and privacy, how do you differentiate? Here are three ways to stand out.

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The importance of internal communications in healthcare marketing

More and more health systems are consolidating, and the healthcare industry is changing dramatically. With change can come dissatisfaction in the workplace. But creating and retaining a happy workplace is critical to healthcare marketing as your employer brand can emanate outward to how people perceive your external brand.

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New eGuide: How patient expectations drive healthcare branding

Everyone everywhere needs healthcare. But just as the power has shifted to the consumer in nearly every industry including transportation, retail, and financial services, patients have new expectations for their healthcare experience.

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