Brand audit in five steps

Whether it’s a shift in strategy, new products or services to launch, or simply a lack of consistency in your brand story—these are all reasons to conduct a brand audit. Often, it’s at this point that companies realize just how many different brand touchpoints there are and how many different people are communicating on behalf of your brand.

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Three ways to make your medical technology marketing stand out

Marketing medical technology can be more challenging than marketing consumer technology. Safety and privacy are the primary messages for anything used in a healthcare system—but if everyone is touting safety and privacy, how do you differentiate? Here are three ways to stand out.

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AutonomouStuff collateral gets a design refresh

AutonomouStuff provides solutions that enable autonomous vehicle development for customers worldwide. The team turned to GA Creative for a suite of collateral to support their marketing efforts. The goal was to create a contemporary, sophisticated look within the existing brand parameters and an easy-to-read layout that makes an impact.

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Trust in your autonomous offering begins with your name

Naming your autonomous product, service, or company is challenging, and choosing a name that conveys trust is even more so. But customer perception starts with the introduction, so it’s important to take the time to consider the following.

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