Trust in your autonomous offering begins with your name

Naming your autonomous product, service, or company is challenging, and choosing a name that conveys trust is even more so. But customer perception starts with the introduction, so it’s important to take the time to consider the following.

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Marketing optical design for autonomous vehicles

You may not immediately think “optics” when considering autonomous vehicles, but optical technologies such as lasers, lidar, and omnidirectional camera systems are the backbone of autonomy. These technologies enable a driverless vehicle to maneuver the roads, warn against collisions, detect objects in blind spots, and see things that even the human eye cannot. GA Creative client Zemax offers a software suite that enables companies designing optics for the driverless space to get to market quickly.

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Five TED Talks people in the autonomous industry need to watch

Autonomous cars and solutions top headlines by the hour: To say the industry is hot is an understatement. If you work in the self-driving space, you don’t have a lot of time to peruse TED.com for the most relevant TED talks. That’s why we’ve done it for you: Here are five TED Talks relevant to those creating and marketing products or services in the autonomous space.

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The demand for trust in the self-driving space

The autonomous vehicles space offers significant potential for businesses from car companies to software and hardware manufacturers to lidar developers to camera makers and far beyond. But as an industry, autonomy is also faced with a major hurdle in the way of widespread adoption: mistrust.

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