Oct 10, 2018

Delivering on go-to-market strategies fuels growth

Top to bottom marketing support
As Zemax’s agency of record since March of 2016, GA Creative has delivered top to bottom marketing support to drive leads to support aggressive sales goals. The GA team works hand in hand with the Zemax go-to-market team, sales team and product team to plan and execute marketing efforts.

“We love working with Zemax. They are truly engineering the future of optics with software that plays a central role in helping companies design innovative, optics- based products in industries like virtual reality, biomedical imaging, self-driving cars, space exploration, and consumer electronics.”
Julie Burke, GA Principal.

A brand transformation
After transforming the brand to support a new strategic direction and prepare for growth, we established a content marketing strategy to attract optical and mechanical engineers who are end users of the software, as well as managers and executives within companies that develop optical products.

A content library
GA wrote and designed a lead generation website for the US, Japan and China, including the company’s first blog and blog newsletter. Then we built a content library including eGuides, case studies, videos and presentations.

Zemax digital and print collateral.

“The new brand is a better reflection of who we are as an industry leader worldwide. With the help of GA Creative, we have moved leaps and bounds in the right direction with our brand – all in a very short time.”
Dan Hamann, Chief Revenue Officer, Zemax

A media campaign
To raise awareness and drive build the database, we planned and managed a media campaign including print, online display, native advertising, content syndication, webinars, white paper programs, emails, and social. We produced all print and online materials, including collateral, trade show exhibits, event websites. Plus, we provided all communications and marketing support for new product launches.

Results exceed expectations
In 2018, we:

  • Produced 2,975 full contact leads from advertising in industry publications
  • Drove 241,314 unique users to the website leads, with 82% of visitors being new
  • Generated 10,499 opt-ins for content (First, Last, Company, Business Email) – with a higher than average 4.4% conversion rate for unique B2B software website visits to form completions
  • Engaged through the blog: 13% of unique visitors engage with the blog

Technology product launch on the horizon?

We can jump into action quickly.