dJoule, a district energy advisory startup, had a memorable name and logo but its brand lacked the polish to match its expertise. To compete with more established players and convey leadership in modern energy infrastructure, dJoule needed a visual identity and website that felt confident, modern, and distinct.

GA Creative conducted competitive research to inform unique creative approaches. dJoule chose an illustrative approach with customized isometric illustrations to represent district energy networks. Pillar statements and friendly headlines complement the design, creating a cohesive and engaging brand experience.