Apr 16, 2019

Five TED Talks people in the autonomous industry need to watch

Autonomous cars and solutions top headlines by the hour: To say the industry is hot is an understatement. If you work in the self-driving space, you don’t have a lot of time to peruse TED.com for the most relevant TED talks. That’s why we’ve done it for you: Here are five TED Talks relevant to those creating and marketing products or services in the autonomous space.

  1. How to build (and rebuild) trust

    “If we can learn to trust one another more, we can have unprecedented human progress,” Harvard Business School Professor Frances Frei says in this insightful talk that’s incredibly relevant to those in the autonomous industry. Frei discusses her stint at Uber after the company had completely lost consumer trust—and how trust can be established or rebuilt with the help of three key components.

  1. Optical illusions show how we see

    In autonomous vehicles, lidar, sensors, cameras, and other systems “see” for the driver. In this compelling talk, Neuroscientist Beau Lotto explores how the human eye and brain work together to interpret what’s in front of you—and how optical illusions come into play.

  1. How can you change someone’s mind?

    Trying to sell a potential customer on your automated product or service? Attempting to convince a team member to try a new idea? Anyone who’s tried to change someone’s mind at work could benefit from this short, animated TED video. Educator Hugo Mercier shares the three elements that make up a simple formula for finding consensus.

  1. Why the secret to success is setting the right goals

    In this talk, Engineer and VC John Doerr discusses a simple goal-setting metric that’s worked for Google, Intel, and even Bono. He talks about why many of us are setting goals the wrong way or not at all—plus how to fix that—which is relevant to companies large and small in the driverless space.

  1. What it takes to be a great leader

    As your company is finding its footing in the autonomous industry, it’s important to foster a great culture from the inside out. And that starts with leadership. But what makes a great leader? Leadership Expert Roselinde Torres shares her take on leadership in this informative talk.

eGuide: Marketing your autonomous brand

Instilling trust through your marketing and branding activities